I've written several times before about what a rubbish newspaper I consider the London Evening Standard to be, and it's recently taken the unusual - some might say downright strange - step of apologising for its editorial stance (mainly because it has a new owner and change of editorial line-up). A sample of the ad campaign is shown here.I certainly wouldn't argue with the assessment of it as being negative - the selection of headlines here gives a flavour of its previous approach - but given that the paper's previously been running a loyalty card scheme which enables readers to register and pay a bit upfront and get the paper cheaper , I have one question:
Are people who bought issues of the Evening Standard before the relaunch going to be given refunds?
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